Empowering girls…or cashing in on (visual) ethno-cultural stereotypes?

Ok folks, what do you think of this? Have to say I haven’t read the book, or gone through the cards, so I’m happy to be wrist-slapped for knee-jerk cynicism…




  1. once you have the chance to look at this community in more detail do let me know your assessment. Thanks Inês founder of 7Wonderlicious

    • Thanks so much for stopping by, Inês! Will definitely do so. And just to say, until then, that I think the idea itself is really great. I chatted with a friend about it, and we agreed that we would really need to have a closer look at the product itself before we could make a final decision (we are both racialized women with very young daughters). Here’s what she had to say about it:

      “It looks like I’d need to purchase the products in order to make a thorough assessment, though from what I can tell by looking at the site I’d tend to agree with you. Yes, it seems well-intentioned, deals with some key issues like body image and gender stereotypes and is generally a lot more progressive than a lot of what is out there. On the other hand, it seems to be written by a white person for a white audience. There are 4 white girls and 3 racialized girls, each from a different group – God forbid there be 2 black girls. The East Asian and South Asian girls are marked by overly simplistic stereotypical markers of identity. I don’t even mind the bindi so much, but what’s with the geisha girl buns on the Japanese/Chinese/Vietnamese(?) girl? It’s hard to say much more given that we don’t really have access to the books online.”

      Again, *without having actually read the books/products*, I think what I reacted to a bit was the bindi/braids/kurtha-shalwar on the brown girl, etc. While I imagine that the intent was to allow a broad range of girls see themselves in the characters, it might have taken that idea one step further if they had been visually mixed up a bit more — given that you’ll never be able to “represent” everyone, you know?

      Still, as I said before, I think it’s a really important start, and I applaud you for doing it!

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